Anticipation

As briefly explained in Chapter 2, the visit starts with planning and the anticipation of what enjoyment might be gained from the visit in prospect. Managers and designers can influence this through the quality of information that is made available to the prospective visitor. Leaflets that promote attractions are commonly provided at tourist information centres, in hotels, in libraries and at a number of other places. Tourists are frequently bombarded with a wide range of leaflets, so that the choice of where to go may depend on the impressions conveyed by the cover and main text.

While wishing to present the destination in the best light in order to attract visitors, it is important to be honest in the information and images used. It is a terrible disappointment to be lured to a so-called attraction by information that overstates its charms. The let­down is something remembered for a long time, and is likely to discourage a return visit.

A big advantage of many of the destinations being considered here is their naturalness, their larger scale, and their scenic attractiveness. This can be put to advantage by using photos of seasonal colours and local features, which are often hard to overstate. However,

the smaller-scale, more rural or urban fringe locations can be spoiled by badly designed and maintained facilities, which may be the first things seen on arrival.