Detailed Checklist

Preparation

• Learn about sustainability, take training courses, read books, attend conferences, and get certified if it will help (such as LEED certification if you’re an architect).

• Get into the conversation about the sustain­ability in your area (or nationally). You need the community as much as it needs your participation and perspective. [92]

• Start talking about what you’re doing, but keep it understated for now. Consider a personal or corporate blog or RSS feed that your friends, families, co-workers, and cli­ents can use to keep abreast of sustainability developments.

• Get sustainability principles into the mis­sion, vision, and values of your organiza­tion. This may take some time, so get the conversation started now.

• Start measuring social and environmen­tal impacts and benefits alongside finan­cial impacts and benefits. As you measure and track these, you’ll be better equipped to make integrated bottom line decisions across all three instead of merely on the ba­sis of money.

• Join the Designer’s Accord: www. designersaccord. org. [93] recycled paper or mugs instead of dispos­able cups or banning water bottles) will help change behaviors and raise the level of com­fort among your co-workers.

• Consider working with partners and even competitors to raise standards, share infor­mation, and even pool resources to promote the adoption of new standards or materials and lower costs by raising the volume of demand.

• Promote recycling and composting at home and at work—even if you have to take it to the recycling center yourself.