Label Types

Type I labels are product seals licensed by gov­ernments or third-party private entities based on a multitude of criteria or impact. For ex­ample, the U. S.-based Green Seal or Sweden’s Nordic Swan Type I seals can vary substan­tially in their criteria, which may or may not be known or understood by customers.

Type II labels are informative, self-declared seals about the environmental qualities of a product, such as “contains 75 percent recycled paper.”

Type III labels offer quantified product infor­mation based on a life cycle assessment. These labels are best for comparisons between prod­ucts or services. There are few examples of Type III labels in use. One in development is the Reveal label.

Type IV labels are single-issue seals licensed by companies or organizations. Examples in­clude the Leaping Bunny (signifying no ani­mal testing), the Good Housekeeping Seal of Approval, Underwriter’s Laboratories insignia, and the Forest Stewardship Council seal.

See examples of all of these types of labels in Figure 17.1


Type I Labels

Type II Labels

“Dolphin Safe” “Organic”

Type III Labels


r«u t* l г гкийи j ь

it t’i І»ИІИіІ|і Д їй –

fcrrtqSalfer ityttFufla_______________________ ІТЧ

SpmsfffcrftftpS ЫиЩ


":л Vfjrf* SJ’ iW=ii4»>M * . ил -: jr* – йсt

17 W. SeVlwn &vRt.*u

я*. *ИВшЬа%*ЩЧ № ‘ ‘

bto№ ■ №U№ h ~

image70 Label Types


Because socially – and ecologically-oriented labeling address many different types of issues, it’s difficult for customers to know which criteria in each are actually being measured.

Updated: October 9, 2015 — 3:09 pm