You Get What You Measure 40 Social measures 42 environmental measures 50 Financial measures 57 Putting it am together 67 a Better Way? 77 39 Enter code DITPDE for 15% off any Rosenfeld Media product directlypurchased from our site: http:Zrosenfeldmedia. com You Get What You Measure T his is the reality of most of the […]
Category: DESIGN IS THE PROBLEM
A Careful Balance
Lastly, no decision is perfect or comes without consequences. Design requires decisions that narrow possibilities, ultimately until there is one solution. Designing more sustainable offerings may require you to balance inputs and outcomes and, often, compromise. It’s rare, in fact, that you’ll achieve everything that you want. For example, some recycled materials have lower strength, […]
An Ecosystem of Stakeholders
While we’ve traditionally considered the important players in the development process to be the client (or company) and the customer, these are not the only two actors to consider. The design industry has recently started to recognize the importance of deep customer understanding (often called design or user research) in the development of successful solutions. […]
Financial Vitality
For sure, innovative solutions, no matter how sustainable, can’t be effective if they aren’t financially viable. While designers, traditionally, eschew these considerations or assume others are “on top of them,” this further disempowers their work. Currently, the economy is stacked against sustainable solutions because it doesn’t recognize or value the true cost (that which totals […]
Social Vitality
To be considered sustainable and just, many designers require products to have a positive impact on the society they are serving (as well as those who helped create them). Product planning must embrace the concept of stakeholder involvement and incorporate social responsibility. Most people in the West are appalled and embarrassed when they find that […]
Ecological Vitality
There is no question that an unhealthy, unstable environment decreases efficiency and our ability to create stable, healthy societies and communities. Yet, human history is filled with examples where we do just the opposite. For a variety of reasons, we have accepted the destruction of healthy, vital habitats for ourselves and the natural systems that […]
Cooperation and Competition
Competition, while a powerful motivator in innovation, is not the only ingredient needed for successful, sophisticated solutions. Despite how we characterize innovation and design, nothing is created in a vacuum, and no solution is successful without cooperation between people, including design teams, partners, supply chains, and customers. Competition, while a powerful motivator in innovation, is […]
Centralization and Decentralization
While it’s often easier to manage a few, centralized systems, these are often less sustainable solutions because, though strong, when they fail, the rest of the system fails with them. This is why a tree falling on a power line in Washington state can trigger a power outage over most of the Western United States. […]
Diversity and Resiliency
Perhaps the best way to judge any system or solution is to assess how resilient it is. Systems that are resilient have a greater chance of lasting, evolving, and responding to change. Nature has evolved and proven to be tremendously resilient, which has allowed it to grow, change, and continue for millennia. Cultures and societies […]
What Is a Systems Perspective?
Because sustainability requires a systems perspective, sustainable design must also address the system, whether it is a market, an ecosystem, a social system, or the entire world. This allows the design process of sustainability to address the environment, markets, companies, and people. It’s easy to understand the concept of a systems perspective: the system is […]