Furniture Design Ideas

In a world gone internet crazy, it is almost blasphemous to speak ill of the web. If a company does not have a web page, it is both unusual and a sign to many people that it is behind the times. In an attempt to convince itself and its customers that it is modern and […]

Alexander Graham Bell would be amazed at how his invention has evolved. Telephone services are a vital part of every horticulture busi­ness today. They link employees to customers, employees to other employees, and businesses to suppliers. Services are offered by a diver­sity of providers that compete against one another with a wide range of enticements […]

An incoming call is much less predictable than an outgoing call. It may be a customer placing an order, making an inquiry, or registering a complaint; a supplier offering information about an order; or a garden club seeking a guest speaker. Equally unpredictable are the telephone skills of the callers. They may offer their questions […]

It is time to fertilize the lawns of Pittsburgh and we want to help make your Grandview Avenue residence a showplace of your neighborhood. Mr. Jones, please give us a call at 555-1234 so that we can provide you with a free estimate. While the differences are slight, the second example inserts the reader’s name, […]

The technology of the word processor permits a quick and easy correc­tion of mistakes and omissions. It also makes it possible to send identical letters to different people with only a change of the inside address and salutation line required. This has resulted in the unfortunate tendency of some companies to prepare generic, sterile letters […]

The rambling dissertations that characterize personal correspondence between friends are inappropriate in business letters. Even though friendly and conversational in tone, the letters should never become chatty or deal with topics unrelated to the purpose of the letter. Inquiries about the reader’s health, family members, the weather, or other irrele­vant pleasantries only clutter the letter […]

Nearly all correspondence sent by horticulturists goes to suppliers, cus­tomers, potential customers, or members of the profession and requires the same courtesy and concern that would be extended in a face-to-face meeting. Since there is no opportunity for facial expression or voice inflexion to support or explain the words, the letter must be phrased especially […]

Unlike conversations, business letters are permanent records. When a request, an offer, or an order is made in writing, it becomes a form of contract. Prepared with care, a letter expresses clearly and correctly the message of the writer. Prepared carelessly, the letter can cause error, allow for omission or misinterpretation, or unintentionally offend. As […]

Business correspondence is done both on paper and electronically. Since both forms can be saved, copied, and forwarded, they have cer­tain features in common. They also have differences in the appropriate­ness of their use. Using E-Mail There are few innovations that compare to e-mail in both its popularity as a form of written communication and […]

Today’s horticulture business makes full use of the technology that has swept across the country. Typewriters have been replaced with word processors. Telephones answer themselves and both send and receive messages automatically. They identify callers before being answered. They have escaped the constraints of wires and can now be found in cars and trucks, back […]