As with any major endeavor, there are many people to thank for their input to this book and our thinking about this work. Particular recognition and thanks go out to Keith H. Hammonds, Deputy Editor of Fast Company, for taking the time and interest to write the Foreword for this book. Many people in the […]
Category: The Design of Things. to Come
Deconstructing Innovation
Everyone is talking and writing about innovation. It is the fuel of business strategy. Design and innovation are words that are often used together or interchangeably. Design for us is both a broad concept of change through human problem solving and a word used to describe specific fields such as engineering design, interface design, or […]
What to Expect from This Book
Two guys walk into a Starbucks and wave to a woman at a table. After getting their lattes, they head over and join her. Paul: Hey, Caroline, looks like you got here early. Caroline: Traffic wasn’t bad today. Did you two come together? Rick: No. We just happened to arrive at the same time. How […]
About the Cover
Burnie is our animated robotic toaster, the one on the book cover. You may be wondering why we put Burnie there, since he is not a real product like the others in this book. These days, if a product team walked into the office of their VP of New Product and said, “We have just […]
About the Authors
The Design of Things. to Come
If there is one lesson from the dot-com craze and meltdown that will endure (until the next time, anyway), it was this: A great idea is not the same thing as a great innovation. We saw some truly fabulous ideas come over the transom here at Fast Company: There was, for a few shining months, […]