To go a step futher and provide vision and direction for not only the product but also the company, Close used a Powers of 10 analysis on the company itself and its approach to develop its product. Every company should perform this self-assessment to better understand how its products relate to its corporate mission and […]
Category: The Design of Things. to Come
Strategy Two: Planning the Product
The next step was a micro-level analysis of the product itself, a strategy for the development of the product. RedZone’s long-range product strategy is a sewer robot that will accomplish a variety of tasks. The trade-off with any multipurpose tool is accuracy for a given task. If a number of tasks, say six, need to […]
The Strategic Plan
Designing a product that is so fantastic that it is beyond the status quo experience of expert users requires not simply research and development but also a thoughtful strategic plan. That plan includes three major parts: first, an understanding of who are the key stakeholders and what are their needs and desires; second, a complete […]
RedZone Robotics: Going from Projects to Products
A common business model for industrial technologies is that of one – off projects. A one-off project is a single solution made to a given specification of functional requirements within a cost constraint. These projects are means to flex technical prowess, and each one is satisfying to the team that develops it. But one-off industrial […]
Fantasy in Industrial Products
There are already many existing examples of industrial and business – to-business products that fulfill fantasy. Consider, for instance, the agriculture industry. what if there was an agriculture combine that not only was extraordinarily efficient at its main function but also was designed with an eye toward ease of maintenance, with easily opened panels to […]
The Industrial Frontier
In one industry after another, people fantasize about the perfect product or environment. It may be the worker on the job, the manager who does not sleep at night, the family member who wishes that a spouse could return earlier and less fatigued from work, or the children who wish their parents could attend their […]
Of Fantasy
Companies in business-to-business (B-to-B) markets often look at innovation as a consumer-driven revolution and not as something that applies to them. Their primary customers have been all about price and functionality, not lifestyle and desire. Because only one company can be the cheapest and most price-driven, commoditization stifles growth; these companies must find the power […]
Scenarios Ensure That People Remain Real
The Powers of 10 analysis identifies people who are relevant, and scenarios of each of the identified individuals provide needed insight and understanding. By sketching the profile of stakeholders in scenarios, product developers can anticipate their reactions. They become real people to design for and with. The Powers of 10 analysis helps innovators identify stakeholders, […]
Powers of 10 Six: Region
As the Powers of 10 increase, so does the range of their influence. This is often the power that becomes the political decision-making. If the scenarios take place in the New England area, then that area’s politicians become stakeholders, as do members of environmental organizations and neighboring regions who might breathe the air that flows […]
Powers of 10 Five: Community
Most companies would stop there, if they considered such a broad range of stakeholders at all. But there are more. As the Powers of 10 increase, the refinery produces particulates and Nox emissions. This affects residents around the refinery, politicians dealing with pollution in their city, and even the gas stations that sell the gas […]