Furniture Design Ideas

Ambiguity is common, especially in innovation, and it is the uncom­mon individual who has the vision to make good decisions when deal­ing with ambiguity. These individuals must be willing to take a stand in spite of lack of hard evidence, and they personally shoulder the risks of their choices. These are managers like Dee Kapur, […]

Early product development entails numerous choices, and it seems at first glance like these choices could be 100 percent left brain or analyt­ical activity. For instance, the product development team at Adidas had to choose whether to bring out separate men’s and women’s shoes or to make a unisex shoe. They could have made this […]

in the companies that we have worked with, marketing professionals are often not involved directly with innovation. They are involved prior to innovation by setting strategic directions, and they are involved after products are developed to take the product to market. Adidas likewise sets up small innovation teams composed of engineers and designers. Many of […]

Athletic apparel companies intensely compete for each customer. in fact, in some ways, their behavior is much like that of their most intense users, the hard-core runners. Many serious runners are slow to change in terms of their routines, training, diet, and equipment. Once they have found a system that works, they stick with it. […]

Despite the pervasive view that innovation depends on serendipitous inspirations from creative individuals, today’s innovative companies rely on disciplined research and procedures to achieve innovation. These procedures for creativity are fundamentally different from what we typically think of as “procedures,” but they are procedures nonetheless, and they can be learned, used, and adopted by anyone— […]

The marketplace emphasis on innovation is not going to go away. it is here to stay, and the rules are not as obvious as in the era of mass con­sumption and predictable markets. This is very much a hands-on, learn-by-doing world. The people who are having success in this new environment are working hard but […]

In terms of product and service development, three major changes are affecting the world we live in. The first is the balance of global production and consumption; the second is the way products and ser­vices are conceived, developed, and delivered; and the third is the perception and expectation of consumers around the world. As China […]

Not only are firms returning to innovation as a central source for growth and sustained viability in the competitive marketplace, they also recognize that the greatest growth potential comes from a skill they already possess—growth from within, which is organic growth. An alternative for growing revenues is acquisition. intelligent acqui­sition is without doubt a valid […]

BodyMedia’s success comes from a pragmatic approach to innova­tion. Any company producing a product or service that wants to dif­ferentiate, that wants to avoid being a commodity, must innovate. Innovation is the key to the competitive edge. That edge used to be found downstream in quality programs. Today, innovation is the theme that has replaced […]

on the twelfth floor in a renovated office building at the foot of the Smithfield Street Bridge, a famous Pittsburgh, Pennsylvania, landmark built two centuries ago, sits an entrepreneurial high-tech start-up com­pany that epitomizes the concept of innovation. The office space has won several awards for its novel use of low-cost materials and has the […]