Category: Design for Outdoor Recreation

Specialized tastes

With increased experience and more activities to pursue, recreation consumers are becoming more sophisticated, and the market is diversifying in order to meet the wide range of specialist markets. There are now many ‘communities of interest’ who participate in specific activities, often requiring special areas, equipment or access during particular seasons. Success in leisure markets […]


Available leisure time and spending power have both increased, but in different sectors of the population. With the changed economic patterns of many countries, higher-earning people tend to work harder and have less leisure time, while the lower earners and unemployed have more enforced spare time but, in many cases, little cash for leisure spending. […]


Nowadays there are fewer nuclear families of the variety once featured on most television commercials for breakfast cereal: married couples and their dependent children. More people are living singly, as child-free couples or as lone parents. The ways in which many of these new types of household use their free time to visit the outdoors […]