Choose Components Carefully

Along with increasing the durability of prod­ucts by choosing higher-quality materials, fas­teners, and manufacturing processes that last longer, developers can also identify and elimi­nate defects and weaknesses that would other­wise prevent a product from working for a long time. Extensive testing can identify some of these, but others can only be witnessed while in use […]


• Specify sustainably-grown materials when using paper, cloth, wood, or other organic materials. • Choose materials based on recyclability, production waste, toxicity, weight, and re­usability over renewability. • Source materials, where possible, with the highest recycled and post-consumer recy­cled content. [97] Promotion • Calculate costs and impacts over the prod­uct or service’s entire life cycle […]


• Start with manufacturing. The more impact you can make in the production of products and services, the lower its impact on the environment may be. [94] • Reduce the overall material content and increase the percentage of recycled material in products. • Reduce product and service energy con­sumption (of all types). • Reduce the […]

Detailed Checklist

Preparation • Learn about sustainability, take training courses, read books, attend conferences, and get certified if it will help (such as LEED certification if you’re an architect). • Get into the conversation about the sustain­ability in your area (or nationally). You need the community as much as it needs your participation and perspective. [92] • […]

Super Summary and Checklists

Basic Checklist 489 Detailed Checklist 490 488 Enter code DITPDE for 15% off any Rosenfeld Media product directlypurchased from our site: http://rosenfeldmedia. com T here’s a lot to keep in mind when de­veloping new products and services sustainably. In the beginning, it’s dif­ficult to consider every strategy or principle or balance every aspect of impact. […]

A s stated in the introduction, design is both part of the problem and part of the solution to sustainability agendas. The history of design is inconsistent in terms of impacts, both positive and negative, along social, environmental, and financial criteria. Designers and developers have created amaz­ing and wonderful things for the world and for […]

What to Say (and Not)

Because not all customers are socially and en­vironmentally engaged—at least as their pri­mary motivators (see the market segmentations above)—messaging around these values isn’t always the most effective approach. It depends deeply on the exact customers you’re speaking with, but in general, messaging around claims, benefits, and insights regarding efficiency, health, and safety are more successful […]

What Is Marketing?

Much to the delight of marketers that turn their attention to the top segments of all of the market segmentation studies listed earlier, the groups who respond most to sustainability also typically represent the most affluent and educated consumers—the ones marketers of all kinds treasure the most. These groups also represent the consumers who are […]

Cultural Creatives

1996 24% Cultural Creatives[84] 47% Moderns 29% Traditionals One of the most important aspects of this study, which is shared by several others, is that socially – and environmentally-driven buy­ing doesn’t follow traditional demographic segments. People who buy according to their values come from all age, gender, income, and social groups. They aren’t just students […]