Furniture Design Ideas

BBMG provides us with yet another segmen­tation about the buying concerns of U. S. con­sumers, but it focuses more on overall social values and not merely those of environmental concerns. This difference starts to provide a more complete picture of buying values across a wider spectrum of issues. Like the two cited previously, their four […]

Another segmentation, Green Gauge, comes from GfK Roper Consulting, and it describes five groups, based on their buying behavior around environmental concerns (see Figure 18.1). This is probably the longest-running sur­vey of “green” perceptions, and it has shown FIGURE 18.1. /И http://flickr. com/photos/rosenfeldmedia/3273317718 The Green Gauge market segments. a lot of change just in the […]

The LOHAS segment comes from an industry group by the same name. It segments consum­ers into five groups, based on the degree of their commitment to sustainability issues when purchasing products and services: • 17% LOHAS (the most committed consumers) • 21% Naturalites (concerned most of the time, especially for natural and organic foods, but […]

LOHAS 451 Green Gauge 452 Conscious Consumers 455 Cultural Creatives 457 What is Marketing? 458 What to say (and Not) 463 449 Enter code DITPDE for 15% off any Rosenfeld Media product directlypurchased from our site: http:Zrosenfeldmedia. com f results are so difficult to measure, how can we begin to declare them? This is an […]

I’ve learned a lot about rating and labeling sys­tems working on my own solution. Beginning in 2002, I started designing label solutions for making the complex criteria involved across the sustainability spectra clear for consumers in a shopping environment. My aim was to make it easy to compare products and services in the same categories, […]

Type I labels are product seals licensed by gov­ernments or third-party private entities based on a multitude of criteria or impact. For ex­ample, the U. S.-based Green Seal or Sweden’s Nordic Swan Type I seals can vary substan­tially in their criteria, which may or may not be known or understood by customers. Type II labels […]

There is a lot of hope for creating far-reaching standards for rating and labeling of products and services along sustainability criteria. Some standards focus only on the environmental as­pects, some only on the social and governance criteria, some attempt to comingle them, and others hope to allow customers to mix their own ratios. For all […]

In 1993, Robert S. Kaplan, a professor at Harvard, and David P. Norton created the Balanced Scorecard approach to measuring corporate performance. Beginning with the publishing of their book, six years later, this became a rapidly adopted and popular ap­proach. In particular, their approach was de­signed to measure financial (and some human) capital performance against […]

One of the most popular sustainability mea­sures, at least for social and governance issues in corporate policy, is the Global Reporting Framework.[76] This standard, defined by the Global Reporting Initiative, is one of the few widely-recognized frameworks for reporting corporate-level policies. Covive, a San Francis­co-based design firm, has created an excellent summary of this framework […]

Global Reporting Framework 433 Balanced scorecard 435 other ratings and metrics 436 Label types 440 reveal rating system 443 426 Enter code DITPDE for 15% off any Rosenfeld Media product directlypurchased from our site: http://rosenfeldmedia. com A s we learned in the discussion of frame­works in Chapter з (especially for LCA and SROI), not only […]