The Power of the New Renaissance
Companies that develop new products and services do their best to meet the needs, wants, and desires of society today. These needs change, and products and services that meet wants of the past will not perfectly fulfill future desires. No one can predict how society will evolve, but human beings have a hand in directing that evolution through the design of products and services. The common thread that connects the advancement of products and services, such as the OXO vegetable peeler and Starbucks coffee, to technology changes such as the Apple iPod for music delivery, to the Prius hybrid and future alternative-powered vehicles, is that they must be designed! These designs are all part of the human-driven evolution that exists in connection with or in spite of natural evolution...
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