Category: The Design of Things. to Come

The Power of Design

Problems such as Paul’s are pervasive in companies as they seek new paradigms of innovation. Right now, there is increasing interest in product development, and managers are faced with the challenge of changing their company from a project-based one to a product-based one. Businesses have long been familiar with the world of engineer­ing, but business […]

To Hire Consultants or Build Internally — That Is the Question

There are many talented product development firms’ throughout the world, but not all companies know how to integrate outside product development skills with in-house expertise. This chapter discusses how companies can leverage the skills of product developers, both as internal employees and as external consultants. What do they do, how can they do it for […]

IP in Summary

IP-smart companies embrace the full array of tools for IP develop­ment and protection. Companies that want to plan for and establish every aspect of protection, including the establishment of trade dress, engage patent attorneys early in the process, not to handcuff the process but to help establish directions where there has been little innovation and […]