About the Authors

About the AuthorsПодпись:Подпись: Photo by Larry Rippel Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a con­sultant for new product development and strate­gic planning.

Jonathan Cagan, Ph. D., P. E., is a professor of mechanical engineering at Carnegie Mellon University. His research, teaching, and extensive consulting focus on product development, strate­gic planning, and design. He has developed team-based tools and computer-based techno­logies to improve the process of design concep­tualization.

Peter Boatwright, Ph. D., is associate professor of marketing in the Tepper School of Business at Carnegie Mellon University. His expertise and teaching focus on new product marketing, con­sumer marketing, and marketing research meth­ods. In his research, Professor Boatwright has developed new statistical methods, as well as additional theories of consumer behavior.

The authors have worked with a variety of companies, including, Procter & Gamble, International Truck and Engine, Respironics, Alcoa, Kennametal, New Balance, Kraft Foods, Motorola, Lubrizol, Ford, General Motors, Whirlpool, RedZone Robotics, DesignAdvance Systems, and Exxon Chemical.

Professors Cagan and Vogel are coauthors of the book Creating Breakthrough Products, which is a detailed approach to navigating the fuzzy front end of product development.

Updated: September 23, 2015 — 5:22 pm