Category: The Design of Things. to Come

Fantasy in Everyday Products

Product developers today understand this evolution in purchasing expectation. it has transitioned from the entertainment industry to any industry where people interact with a product or service—not only consumer products, but industrial and business-to- business as well. one consumer company that exemplifies the motto of form and function fulfilling fantasy, in each of its 500 […]

The Experience Economy

Since Pine and Gilmore’s insightful book, there has been much discussion of the “experience economy.”1 To a great extent, today’s consumers buy experiences. Rather than vacations that are simply observational, such as traditional trips to Europe, recent years have witnessed increasing interest in participatory excursions such as backpacking in the Himalayas. Rather than just purchases […]

Prescription

The average consumer is full of unmet and unconscious desires for a wide range of experiences. Connecting with consumers’ emotions and desires will make one product more appealing than another. The right blend of emotion and basic needs drives purchasing decisions and maintains brand loyalty and integrity while fulfilling consumer fan­tasy. Developing a sense of […]