At the next Powers of 10 level is the system-level analysis of the refinery operation, including the new blending unit. Here are the facilities planner, who makes room for the new equipment, and the person who controls the boiler that burns the fuel. Again, these people need to be considered, and the Powers of 10 […]
Category: The Design of Things. to Come
Powers of 10 Three: Blending Machines
The modified water molecules can float, but not permanently; eventually, they settle to the bottom of the mixture unless they are stirred. in a refinery, the goal is to have the blending machine on-site, mixing the fuel only as it is sent to the burner. All of a sudden, there are many people who need […]
Powers of 10 Two: Blending
To properly place the modified water molecule in the oil, it must be blended in a particular way. Thus, machines needed to be designed and built to accomplish this process, adding engineers and possibly suppliers to the list of those who matter to the success of this product. This was also an opportunity to anticipate […]
Powers of 10 One: Molecular
The most micro view of the PuriNOx technology is the chemistry on the molecular level—the creation of water molecules that can be suspended in the oil. The way to mix water and oil is to shred or shear the water into droplets so small that they can be “hidden” in the fuel molecules. The water […]
Powers of 10 in Action
To help Lubrizol understand the Powers of 10 view of a product and the stakeholders affected by that view, we worked with Lubrizol as it developed a new product for refineries based on the PuriNox technology. The technology itself is the same, the same basic approach of emulsifying water into oil. But innovation is required […]
The Lens of Powers of 10
The key to understanding the impact of immediate and remote stakeholders is to understand the power of product adoption from the smallest (micro) to largest (macro) view—to identify stakeholders affected by each view and to understand the impact of the product based on that view. We developed a technique to identify such a broad range […]
Lubrizol—from Technology to Product
PuriNOx, sold in the United States, and Q White, sold in Italy by Kuwait Petroleum Italia SpA (KPIT), are the same product under a different name. Scientists at Lubrizol, a company based in Cleveland, Ohio, developed this innovation in diesel fuel. Since its founding in 1928, Lubrizol has invisibly and profitably provided solutions for the […]
The Powers of Stakeholders—People Fueling Innovation
Companies know that the customer is central to product development. But it is not enough to design for the customer, because sometimes the most removed stakeholder with the least perceived power can have a significant impact on the product’s success. The Powers of 10 analysis helps product developers identify all relevant stakeholders and proactively account […]
Fantasy-Driven Products in Everyday Experiences
It is easy to see the fantasy in the Harry Potter series. In the fantasy economy, however, fantasy can be fulfilled in the midst of everyday experiences, for fantasy is just a wish or desire. Another ordinary product is the bicycle. The basic design and function of today’s bicycle is more than 100 years old. […]
The Harry Potter Fantasy
Harry Potter is a great example of a product for which form and function fulfill fantasy. Almost all products are accompanied by a service, and the Harry Potter series is no exception. Although the creation of the book prose itself is relatively straightforward, coming from the mind of a single product designer, J. K. Rowling, […]