The marketplace emphasis on innovation is not going to go away. it is here to stay, and the rules are not as obvious as in the era of mass consumption and predictable markets. This is very much a hands-on, learn-by-doing world. The people who are having success in this new environment are working hard but having fun. They see the current world as an opportunity, not as an insurmountable challenge. They are surfing the biggest waves with a healthy respect for the forces under the surfboard, but they have overcome the fear of failure and have become the new breed of innovators. These individuals have mastered the process of pragmatic innovation.