Side Hotel is located downtown in the city centre, close to shopping areas, the Alster lake, the opera house and local sights.
Special attention is given to materials and light. The headboard is one piece, functioning as bedside tables, lights, wardrobe, minibar and safe. Right down to the telephone and the tooth brush holders, every piece of furniture and decorative element has been selected or developed as part of the concept. All rooms with their soft light and light colours should give you the perfect space for relaxation, enabling you to get up relaxed when you have to leave the Side.
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The late-1960s-style, mid-century modern building contained especially spacious rooms that allowed panoramic views of Loch Lein.
In consideration of the local surroundings, the design team brought elements from nature into the property and incorporated them as key interior design elements. Moore commented on the guestrooms, "In creating the palette, we took inspiration from the neutral exterior colours – greys, blues and greens. Wooden tree trunks were collected and fashioned into artwork. All the colours that you see in nature are used as accents in each room, and each room is totally different from the others."
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