Retail Furniture: Displaying, Storing, Transactions, and Sales

Retail furnishings should be flexible, durable, and require low mainte­nance, but above all else, they need to promote the sale of merchan­dise. In addition to the design of product storage and display furnishings, the location, size, material, and form of cashwraps and reception areas should be considered carefully. Cashwraps and recep­tion areas are places of communication and transaction (Figure 2.71). They incorporate equipment, computers, credit swipes, cash registers, supplies, merchandise, and people in their design. They attract and welcome customers, yet keep valuables secure from theft. Cashwraps and reception kiosks often function as sociofugal (outwardly oriented) spaces, and their location can help maintain an open line of sight throughout a retail environment.

Wall systems are used to display items for self-assistance and help promote the sale of merchandise. Typically designed as a system of components, wall units are often shallow in depth and serve as a back­ground component to the surrounding retail space.